About Us

Welcome to SmarteeNews – More Than Just Clothing.

At SmarteeNews LLC, we believe your wardrobe should be a source of power, not stress. It should support your lifestyle, fuel your confidence, and remind you of who you are becoming.

We started SmarteeNews because we were frustrated with the fast-fashion cycle — endless buying, quick wearing, quick discarding. We wanted to slow down, design with purpose, and make pieces you’d actually reach for every day.

Our Philosophy

• Clothing as Self-Expression: What you wear is part of your story — and we’re here to make that story beautiful.
• Simplify, Don’t Complicate: We create versatile staples that mix and match effortlessly.
• Design with Intention: Every piece is crafted to be timeless, durable, and comfortable.

What Sets Us Apart

• Carefully sourced fabrics that feel incredible
• Designs tested for real-life wear, not just photoshoots
• A brand that listens and adapts, with customer feedback at the heart of our process

Our Mission

To help you feel ready — ready to take on your day, ready to step into new opportunities, ready to be seen.

When you wear SmarteeNews, you’re not just wearing clothes. You’re wearing confidence, simplicity, and intention.

The SmarteeNews Story

SmarteeNews began as a small idea born out of frustration and a desire for change. Before this brand existed, our founders were everyday shoppers dealing with the same problem many people face: having closets full of clothes yet feeling like nothing truly fit their lifestyle. Items looked good online but felt disappointing in real life. Fabrics wore out quickly. Fits didn’t last. Styles came and went faster than people could enjoy them.

One winter evening in Chicago, surrounded by piles of clothes that rarely made it into weekly rotation, the idea started to take shape. What if clothing could be simpler? What if everyday essentials could be dependable, comfortable, and versatile — the kind of pieces you reach for without thinking?

Early sketches were drawn at a dining table. Fabric swatches were tested by hand, washed repeatedly, and compared for texture and longevity. Friends and family gave feedback on fits, lengths, and comfort. Those early days were filled with trial and error, but every misstep helped the brand grow into what it is today: a place where clothing is crafted slowly, honestly, and with real people in mind.

Our Journey and Growth

As SmarteeNews expanded, one truth became clear: customers are the heart of the brand. Every collection we’ve released has been shaped by real conversations, real reviews, and real stories.

People told us they wanted everyday essentials that held up after long workdays, road trips, weekend errands, and countless washes. They wanted softness without sagging, durability without stiffness, and simplicity that didn’t feel boring. We listened, refined, redesigned, and built our core identity around those needs.

Instead of chasing fast trends, we commit to thoughtful creation. Each new design goes through real-life testing — worn by real people with real routines — so every piece feels like something you can trust.

This slow-fashion mindset has allowed us to stay true to our purpose: to create clothing that becomes part of your daily rhythm, not just your closet.

What Our Customers Say

Where We Are Today

SmarteeNews is more than a clothing brand. It’s a commitment to thoughtful design, long-lasting quality, and everyday comfort. Our team remains dedicated to creating essentials that simplify your mornings, elevate your confidence, and make your day a little easier.

We believe clothing should work with you: through long commutes, busy schedules, quiet evenings, new opportunities, and every moment in between. Whether you’re stepping into your day or stepping into your future, we want you to feel prepared, grounded, and confident in what you’re wearing.

Your support has transformed SmarteeNews from a small idea in a Chicago apartment into a growing community centered on intention, simplicity, and trust. We’re grateful for every person who chooses to wear our pieces — and we remain committed to earning that trust with every stitch.